Chelsea's traditional kit colours are royal blue shirts and shorts with white socks. The club crest has been changed several times in attempts to modernise or re-brand; the current crest, featuring a ceremonial lion holding a staff, is a modified version of the one first adopted in the 1950s.
The club has sustained the fifth highest average all-time attendance in English football. Their average home gate for the 2008–09 season was 41,588, the sixth highest in the Premier League.
ENGLISH PREMIER LEAGUE: CHELSEA FOOTBALL CLUB